Pharmaceutical News and Updates

Marketing in more complex healthcare systems

By Simon Ruini, London Marketing strategies have evolved as a result of more complex healthcare systems. Payer’s restrictions, value based pricing, increased safety surveillance and ongoing regulatory support mandates a bird’s eye view strategy as well as sound contingency plans. Furthermore, the changes introduced by recent legislation on clinical trials,…
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Amendments to the pharmacovigilance legislation

  Marketing-authorisation holders of human medicines will now have to declare the reasons that lead them to take any of the actions below to the European Medicines Agency (EMA), in accordance with the amendments to the 2010 pharmacovigilance legislation of the European Union (EU): temporary or permanent marketing cessation or suspension…
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Avandia new evidence to be evaluated next week in the U.S.

  In 2010 the drug Avandia (rosiglitazone) was restricted in the US and banned in EU, after researchers found that patients were possibly subject to increased risk of heart problems after taking it. Today, Avandia is a drug of last resort in many parts of the World for people with…
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