Market Access
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Marketing in more complex healthcare systems
By Simon Ruini, London Marketing strategies have evolved as a result of more complex healthcare systems. Payer’s restrictions, value based pricing, increased safety surveillance and ongoing regulatory support mandates a bird’s eye view strategy as…
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Towards common EU pricing. European Medicines Agency and EUnetHTA review progress of their cooperation.
The European Medicines Agency (EMA) and EUnetHTA, the European network for Health Technology Assessment (HTA), met to review the progress of their cooperation in London on 14 May 2013. This was the sixth meeting since…
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A Study from EAHC on the EU Pharmaceutical Market Outlook in the Next 5 Years
We are happy to publish the results of an EAHC sponsored study on the EU pharmaceutical market outlook for the next 5 years, as we believe it presents some interesting scenarios. Here are some…